Nick Jordan

Effortlessly uncool.

Ask Nick – Supermarket Hierarchy

A really good question from Ian:

We all know that there is a supermarket hierarchy, as Alan Coren said “The best thing about Sainsburys is that it keeps the riff-raff out of Waitrose.” So my question is, what is the proper place of each supermarket in that hierarchy? (I’m assuming a supermarket must have at least half a dozen branches, so Fortnum & Mason doesn’t count!)

I reckon that the hierarchy runs something like this, in descending order of ‘poshness’:

  1. Waitrose
  2. Sainsbury’s
  3. Tesco
  4. Asda
  5. Co-op
  6. Morrison’s
  7. Budgen
  8. Iceland
  9. Lidl
  10. Aldi

I’m excluding Marks and Spencer’s Food Halls from the list as M&S isn’t really a supermarket as such. If it were to be placed, though, it’d probably have to go at the top.

I know I’ve left quite a few supermarkets out of this list, but I think I’ve got all the major ones.


  1. Simon Wednesday, 30th March, 2011, 1:26 pm

    Co-Op below Asda? Really? How interesting. We always thought we were being a bit posh by going to Co-Op… …and now we know those Asda people have been looking down on us!!

  2. Nick Wednesday, 30th March, 2011, 2:19 pm

    It’s a good point, Simon. Maybe put the Co-op higher if I had more experience shopping there.

  3. Anna Tuesday, 21st June, 2011, 12:44 pm

    All wrong in the middle. Asda is for scum, it’s like an episiode of Little Britain inside an Asda, and if you go after 8 at night, it’s like Dawn of the Dead, Co-op Morrisons and Budgens should all be above it. Co-op might go above Tesco actually. Also, Iceland doesn’t really count, as it’s not a proper supermarket.

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